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Freelance English Copywriter in Sweden

 

 

 

 

English Copywriting, Combined B2B + B2C Digital Brochure

Freelance English Copywriter frilans engelsk skribent

With content ranging from highly technical statistics to journalistic, easy to read customer stories, this 20-page magazine style brochure for one of the world's biggest and most popular manufacturers of safety gloves and shoes was as interesting as it was challenging.

As an English copywriter, in my case often working with non-English material, you are constantly learning and growing - both as a writer, but also as a person. You are constantly expanding your world knowledge, your understanding of the various industries and worlds, your understanding of nooks and crannies that fall outside your everyday sphere and, in cases such as this one, your understanding of other people's lives.

Engelsk Copywriter

English Copywriter

Creative English Copy, Global Viral Campaign - Digital Content

Freelance English Copywriter

Copywriting and transcreation of English language content as part of a global marketing campaign that went viral.

Technical English Copywriting - Digital & Printed Content

Engelsk Copywriter

Engelsk copywriter

Frilans Engelsk Skribent - Freelance English Copywriter

Ongoing longstanding freelance English copywriter contract for online content, press releases, product information, marketing material, etc.

English Language Content Support - Digital & Printed Content

Freelance English Copywriter

Recurring spontaneous proofing and editing support for English language content, including online content, press releases, internal documentation, video manuscripts, product information, marketing material, etc.

Conceptual Technical Copywriting - Digital Content

Engelsk Copywriter

Frilans Engelsk Copywriter

Engelsk Copywriter

Development and design of a new website for a rapidly expanding Swedish oil filter company.

The project involved extensive market and product research, development of a content strategy, language simplification and adaptation for the target audience and subsequent production.

It was important that the content for this website remained professional, detailed and highly technical, while also being compelling and easy to understand.

Brand Management, Hospitality Marketing - Digital Content

Engelsk Copywriter Frilans

Frilans Engelsk Skribent - Freelance English Copywriter

Engelsk Copywriter Freelance

This was a six month content/brand management contract to ensure all new and translated English content was of excellent quality, that everything was on-brand and that it reflected the company's youthful/approachable image.

The work itself included reviewing, rewriting and adapting written content from the various contributors, checking for consistency and providing feedback to all team members, and managing the overall style and tonality of the the various brands.

English Language Content Support - Digital & Printed Content

Freelance English Copywriter

Recurring copywriting, proofing, editing and transcreation support for English language content, including online content, advertising copy, video manuscripts, internal documentation, public reports, sustainability documentation, etc.

Creative Copywriting, Fashion Brochure - Printed Content

Engelsk Copywriter

English copywriter freelance

Frilans Engelsk Skribent - Freelance English Copywriter

Content creation for equestrian fashion brochure. Working from a very basic brief and minimal data, I wrote all of the content, headings and blubs for this season's customer magazine.

Medical Content Strategy, Surgical Supplies Brochure - Digital & Printed Content

Engelsk Copywriter

Engelsk Copywriter

Engelsk copywriter skribent frilans frilansare svenska sverige frilanscopywriter English englishcopywriter

Frilans Engelsk Skribent - Freelance English Copywriter

One of the many fascinating brochures I have designed and written for Mölnlycke Health Care. There were several challenges with this particular B2B surgical gowns brochure. Not only was there a huge amount of technical and medical information that had to be simplified at the right level for several target audiences, the differences between the products were extremely subtle and the wording had to adhere to strict legal guidelines in addition to the usual in-house style guide.

Copywriters love to write, me included. I love writing. Unfortunately, the volume of information people are able to absorb through text is shrinking by the day. So we have to get even more creative. I used a number of communication strategies for this brochure, including graphs, bar charts and icons.

I would love to hear from you.

Freelance English Copywriter in Sweden - Frilans Engelsk Skribent i Sverige

English Copywriter Göteborg Engelsk copywriter skribent frilans frilansare svenska sverige frilanscopywriter English englishcopywriter

+46 (0)730 83 82 80         •         laura@englishcopywriter.com

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