Freelance English Copywriter in Sweden
With content ranging from highly technical statistics to journalistic, easy to read customer stories, this 20-page magazine style brochure for one of the world's biggest and most popular manufacturers of safety gloves and shoes was as interesting as it was challenging.
As an English copywriter, in my case often working with non-English material, you are constantly learning and growing - both as a writer, but also as a person. You are constantly expanding your world knowledge, your understanding of the various industries and worlds, your understanding of nooks and crannies that fall outside your everyday sphere and, in cases such as this one, your understanding of other people's lives.
Development and design of a new website for a rapidly expanding Swedish oil filter company.
The project involved extensive market and product research, development of a content strategy, language simplification and adaptation for the target audience and subsequent production.
It was important that the content for this website remained professional, detailed and highly technical, while also being compelling and easy to understand.
This was a six month content/brand management contract to ensure all new and translated English content was of excellent quality, that everything was on-brand and that it reflected the company's youthful/approachable image.
The work itself included reviewing, rewriting and adapting written content from the various contributors, checking for consistency and providing feedback to all team members, and managing the overall style and tonality of the various brands.
One of the many fascinating brochures I have designed and written for Mölnlycke Health Care. There were several challenges with this particular B2B surgical gowns brochure. Not only was there a huge amount of technical and medical information that had to be simplified at the right level for several target audiences, but the differences between the products were extremely subtle and the wording had to adhere to strict legal guidelines in addition to the usual in-house style guide.
Copywriters love to write, me included. I love writing. Unfortunately, the volume of information people are able to absorb through text is shrinking by the day. So we have to get even more creative. I used a number of communication tactics for this brochure, including graphs, bar charts and icons.