www . english copywriter . com

 

English Copywriting Tips

 

 

An English Copywriter in Göteborg

I don’t just offer copywriting, content marketing and transcreation services (from Swedish into British English).
I also help, advise and coach my clients with their everyday English.

So they can improve their own business writing...

Things like emails, Instagram posts, press releases and presentations.
Things that most people simply wouldn't bother contacting a copywriter about.

That way they can spend less money on external copywriters in the long term.

To get you started, I've put together a few useful tips to help you improve your English copywriting and online content.

◊     ◊     ◊

 

Do you need help with your content?

 

How to Improve your Online Content

Rule No 1

Keep it Simple

 

If a visitor can't find what they

need straight away

they’ll just move on to a competitor.

Rule No 4

Keep it Relevant

 

If you want to appeal to your

target audience, then make sure they

can understand and relate

to your content.

Rule No 2

Keep it Perfect

 

Spelling mistakes, inconsistencies and sloppy content reflect badly on

your entire organisation.

Rule No 5

Keep it Brief

 

Very few people read every

single word these days.

They scan.

Rule No 3

Keep it Fresh

 

If your latest news update is from 2015

how dynamic and efficient will the

rest of your company look?

Rule No 6

Keep it Interesting

 

If you want your visitors to actually

read your content, then

you have to make it compelling.

Do you need help with your content?

Common Spelling Mistakes

Definately or Definitely

Definitely

 

The most misspelt word in Britain.

Independence or Independance

Independence

Spelling isn't a dance in the park.

Misspelt or Misspellt

Misspelt

 

Did you go back to the last box to check?

Managable or Manageable

Manageable

Now you should be able to manage to remember this one.

Manoeuvre or Manoeuver

Manoeuvre

 

It's not easy to get all those vowels in the right place.

Tommorrow or Tomorrow

Tomorrow

To-day you are moving to-wards to-morrow.

Do you need help with your content?

Create Content That Will...

Get Found

Ask Yourself

 

  • Who’s looking?
  • What are they looking for?
  • Using which search words?

Get Read

Ask Yourself

 

  • Is your link clickworthy?
  • Does the intro grab you?
  • Is your content scannable?

Get Shared

Ask Yourself

 

  • Are you helping anyone?
  • Where are you posting?
  • Is it easy to share?

Do you need help with your content?

I would love to hear from you

Freelance English Copywriter in Sweden - Frilans Engelsk Skribent i Sverige

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ENGLISH COPYWRITER . COM

Freelance English Copywriter in Sweden

Engelsk Copywriter

+46 (0)730 83 82 80
laura (@) englishcopywriter.com

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